Certificate in SEO Algorithm Essentials
-- ViewingNowThe Certificate in SEO Algorithm Essentials is a comprehensive course that equips learners with the fundamental skills necessary to excel in Search Engine Optimization (SEO). This program covers the intricacies of search engine algorithms, providing a deep understanding of how search engines rank web pages.
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โข Introduction to SEO Algorithms: Understanding the basics of search engine algorithms and their impact on organic search rankings.
โข Google Algorithm Updates: A comprehensive overview of major Google algorithm updates such as Panda, Penguin, and Hummingbird.
โข Keywords Research and Analysis: Techniques for conducting keyword research and analysis to optimize web pages for relevant queries.
โข On-page Optimization: Best practices for on-page optimization, including title tags, meta descriptions, and header tags.
โข Off-page Optimization: Strategies for building high-quality backlinks and improving domain authority.
โข Technical SEO: Overview of technical SEO elements such as site speed, mobile optimization, and structured data.
โข Content Marketing for SEO: Utilizing content marketing to improve search engine rankings and drive organic traffic.
โข Local SEO: Techniques for optimizing local business listings and improving local search rankings.
โข Measurement and Analytics: Using analytics tools to measure the success of SEO efforts and make data-driven decisions.
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