Certificate in Fashion Retail: AR for Improved Customer Service

Certified in Fashion Retail: AR for Improved Customer Service | Job Market Trends in the UK ---------------------------------------------------------------------------------- ### Visual Merchandiser (35%) Visual Merchandisers, or VM, are responsible for creating eye-catching displays, both in-store and online, to attract customers and encourage sales. VMs use their keen eye for detail and knowledge of color theory, space management, and consumer behavior to create immersive and interactive AR experiences that enhance the shopping journey. ### Retail Store Manager (25%) Retail Store Managers oversee daily store operations, manage staff, and ensure customer satisfaction. With the integration of AR technology, Store Managers must adapt to new methods of inventory management, customer engagement, and data analysis. As a result, there is a high demand for Store Managers with AR expertise. ### Fashion Designer (20%) Fashion Designers create clothing and accessory collections based on current trends and consumer preferences. By incorporating AR technology, Fashion Designers can create virtual garments, allowing customers to visualize how the clothing would look on their bodies without physically trying them on. This innovation leads to a more personalized and engaging shopping experience, as well as increased sales. ### Fashion Buyer (15%) Fashion Buyers are responsible for sourcing and purchasing clothing and accessories for retail stores. AR technology helps Fashion Buyers better understand customer preferences, predict future trends, and make more informed purchasing decisions. As a result, Fashion Buyers with AR expertise are in high demand in the UK job market. ### Other (5%) The 'Other' category includes roles related to customer service, marketing, and IT. Customer service representatives use AR technology to assist customers with virtual try-ons, while marketers create interactive AR campaigns to promote products and services. IT professionals, such as AR developers and engineers, design and maintain the AR platforms used in the fashion retail industry. Sources: * [Prospects.ac.uk](https://www.prospects.ac.uk/careers-advice/what-can-i-do-with-my-degree/fashion) * [FashionUnited.uk](https://fashionunited.uk/news/fashion/augmented-reality-in-fashion-retail-the-future-of-customer-experience/2021031751878) * [LinkedIn Learning](https://www.linkedin.com/learning/augmented-reality-for-fashion-retail)