Global Certificate in Brand Management: Mastering the Essentials
-- ViewingNowThe Global Certificate in Brand Management: Mastering the Essentials is a comprehensive course that equips learners with essential skills for career advancement in brand management. This certificate program emphasizes the importance of building and managing strong brands in today's dynamic business environment.
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• Unit 1: Introduction to Brand Management
• Unit 2: Brand Strategy and Positioning
• Unit 3: Understanding Target Audiences and Consumer Behavior
• Unit 4: Crafting a Unique Selling Proposition (USP)
• Unit 5: Designing Effective Brand Identity Systems
• Unit 6: Implementing and Managing Brand Experiences
• Unit 7: Measuring and Analyzing Brand Performance
• Unit 8: Building and Protecting Brand Equity
• Unit 9: Navigating Global Branding Challenges
• Unit 10: Future Trends in Brand Management
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