Advanced Certificate in Customer Analytics & ROI
-- ViewingNowThe Advanced Certificate in Customer Analytics & ROI is a comprehensive course designed to equip learners with essential skills in customer value analysis, segmentation, and targeting. This course emphasizes the importance of data-driven decision-making in today's competitive business landscape, empowering learners to maximize customer lifetime value and deliver outstanding ROI.
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โข Customer Data Management: Collecting, Organizing, and Analyzing Customer Data
โข Customer Segmentation and Profiling
โข Customer Lifetime Value (CLV) Analysis and Optimization
โข Predictive Analytics for Customer Behavior and Purchase Patterns
โข Marketing Mix Modeling and ROI Measurement
โข A/B Testing and Experimentation for Customer Analytics
โข Customer Feedback Analysis and Text Mining
โข Customer Analytics Tools and Technologies (e.g. SQL, Python, R, Tableau)
โข Data-Driven Decision Making for Customer-Centric Strategies
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