Global Certificate in E-commerce: Retargeting Fundamentals

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The Global Certificate in E-commerce: Retargeting Fundamentals is a comprehensive course designed to meet the growing industry demand for retargeting expertise. This certification empowers learners with essential skills to create and optimize data-driven retargeting campaigns, a critical aspect of digital marketing in today's e-commerce landscape.

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Retargeting, the practice of re-engaging potential customers who have shown interest in a product or service, is a powerful tool for improving conversion rates and customer retention. Learners will gain an in-depth understanding of the retargeting process, from designing creatives and segmenting audiences to analyzing performance metrics and A/B testing strategies. By earning this certification, professionals can enhance their career prospects in e-commerce and digital marketing, where retargeting skills are highly sought after. This course equips learners with the essential skills to succeed in a competitive industry, making it an invaluable investment for those looking to advance their careers in the digital age.

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โ€ข Retargeting Basics: Understanding the concept, benefits, and best practices of retargeting in e-commerce.
โ€ข Pixel Implementation: Learning to install and manage pixels for effective retargeting campaigns.
โ€ข Audience Segmentation: Strategies for dividing site visitors into targeted groups for optimal conversion rates.
โ€ข Creative Development: Designing compelling ads and content for retargeting campaigns.
โ€ข Retargeting Platforms: Exploring popular platforms such as Google, Facebook, and third-party solutions.
โ€ข Measurement & Optimization: Techniques for tracking performance, analyzing data, and refining retargeting strategies.
โ€ข Privacy & Compliance: Ensuring adherence to privacy regulations and ethical guidelines in retargeting.
โ€ข Scaling Retargeting Campaigns: Expanding reach while maintaining efficiency and effectiveness.

่Œไธš้“่ทฏ

The e-commerce industry is booming, creating a high demand for professionals with expertise in retargeting fundamentals. This 3D pie chart represents the job market trends for various UK-based roles related to e-commerce. With an impressive 30% share, E-commerce Specialists hold the largest portion of the e-commerce job market in the UK. These professionals are responsible for managing online stores, ensuring seamless customer experience, and maximizing sales. Following closely, Marketing Coordinators account for 25% of the e-commerce job market. Their role involves supporting marketing campaigns, managing project timelines, and collaborating with cross-functional teams. Digital Marketing Analysts, with a 20% share, focus on collecting and analyzing data to optimize marketing campaigns, allocate resources effectively, and measure ROI. Retail E-commerce Managers, occupying 15% of the market, are in charge of driving online sales, managing marketing strategies, and developing customer relationships to maximize revenue. Lastly, Social Media Managers make up the remaining 10% of the e-commerce job market. They create and implement social media strategies to engage with customers, promote brand awareness, and drive sales. With the ever-evolving landscape of e-commerce, understanding these trends is crucial for professionals looking to advance their careers and for businesses aiming to attract top talent.

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GLOBAL CERTIFICATE IN E-COMMERCE: RETARGETING FUNDAMENTALS
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
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