Certificate in Twitter & Social Listening: Actionable Insights

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The Certificate in Twitter & Social Listening: Actionable Insights is a comprehensive course designed to equip learners with the essential skills to leverage Twitter and social listening for career advancement. This program highlights the importance of Twitter as a powerful tool for networking, brand building, and lead generation.

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It delves into social listening, teaching learners how to monitor social media conversations, analyze data, and extract actionable insights to drive business decisions. With the ever-increasing demand for digital marketing professionals, this course is particularly relevant in today's industry. It provides learners with a competitive edge, enhancing their ability to understand consumer behavior, manage online reputation, and measure the impact of social media strategies. By the end of this course, learners will be well-versed in utilizing Twitter and social listening for effective communication, influence, and growth in their professional careers.

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โ€ข Understanding Twitter & Social Listening
โ€ข Setting Up a Twitter Account for Business
โ€ข Twitter Analytics: Metrics & KPIs
โ€ข Twitter Advanced Search: Finding Relevant Conversations
โ€ข Social Listening Tools: Overview & Comparison
โ€ข Implementing a Social Listening Strategy
โ€ข Analyzing Social Listening Data for Actionable Insights
โ€ข Twitter & Social Listening for Reputation Management
โ€ข Twitter & Social Listening for Competitive Analysis
โ€ข Case Studies: Successful Twitter & Social Listening Campaigns

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The **Certificate in Twitter & Social Listening: Actionable Insights** empowers learners to excel in the rapidly growing field of social listening. Through hands-on training and real-world examples, the curriculum covers essential skills, tools, and best practices to help professionals stand out in the competitive UK job market. Explore the in-demand roles and their respective percentages in this dynamic industry, represented in a 3D pie chart: 1. **Digital Marketing Specialist (45%)** * Leverage social listening insights to improve marketing strategies * Monitor brand mentions for reputation management * Analyse industry trends and competitors 2. **Social Media Manager (30%)** * Curate and distribute compelling content based on social listening insights * Develop and execute social media campaigns * Monitor and manage online communities 3. **Content Creator (15%)** * Generate content ideas using social listening data * Write engaging blog posts, articles, and social media updates * Evaluate content performance and adjust accordingly 4. **Community Manager (10%)** * Foster positive relationships with customers and brand ambassadors * Respond to customer inquiries and concerns * Collaborate with cross-functional teams to maintain a consistent brand voice By gaining in-depth knowledge of Twitter & social listening, professionals can unlock new career opportunities and contribute to the success of modern organisations. Stay updated on industry trends, salary ranges, and skill demand with this comprehensive certificate programme.

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็คบไพ‹่ฏไนฆ่ƒŒๆ™ฏ
CERTIFICATE IN TWITTER & SOCIAL LISTENING: ACTIONABLE INSIGHTS
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London School of International Business (LSIB)
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05 May 2025
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