Professional Certificate in Sponsored Campaign Analytics
-- ViewingNowThe Professional Certificate in Sponsored Campaign Analytics is a vital course designed to equip learners with the essential skills required to excel in the ever-evolving digital marketing landscape. This certificate course focuses on sponsored campaign analytics, a critical aspect of modern marketing strategies.
2,449+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
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• Basic Metrics in Sponsored Campaigns – This unit covers the fundamental metrics used in sponsored campaign analytics, such as click-through rates, conversion rates, and cost per click. –
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• Attribution Models in Sponsored Campaigns – This unit discusses the various attribution models used to determine the value of different touchpoints in the customer journey. –
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• Setting Up and Tracking Sponsored Campaigns – This unit covers best practices for setting up and tracking sponsored campaigns, including the use of UTM parameters and conversion tracking pixels. –
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• Data Analysis for Sponsored Campaigns – This unit provides an overview of data analysis techniques and tools used to analyze sponsored campaign data, such as pivot tables, charts, and dashboards. –
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• Optimizing Sponsored Campaigns – This unit discusses strategies for optimizing sponsored campaigns, including bid management, audience targeting, and creative testing. –
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• Advanced Analytics for Sponsored Campaigns – This unit covers advanced analytics techniques, such as predictive modeling and machine learning, used to optimize sponsored campaign performance. –
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• Reporting and Visualization for Sponsored Campaigns – This unit covers best practices for reporting and visualizing sponsored campaign data, including the use of data visualization tools and techniques. –
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• Sponsored Campaign Strategy – This unit provides an overview of sponsored campaign strategy, including goal setting, audience segmentation, and channel selection. –
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