Global Certificate in Facebook Ads: Market Research

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The Global Certificate in Facebook Ads: Market Research is a comprehensive course that empowers learners with the skills to conduct effective market research for Facebook ad campaigns. This certification is crucial in today's digital age, where businesses increasingly rely on social media advertising for brand visibility and customer engagement.

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The course is designed to meet the growing industry demand for professionals who can leverage Facebook's advertising platform to drive business growth. It equips learners with essential skills in market research, audience segmentation, and campaign optimization, thereby enhancing their career advancement opportunities. Through hands-on training and real-world examples, learners will gain a deep understanding of how to use Facebook's advertising tools to conduct market research, interpret data, and create data-driven ad strategies. By the end of the course, learners will be able to design and implement successful Facebook ad campaigns that deliver measurable results.

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โ€ข Facebook Advertising Basics: Understanding the Facebook Ads platform, its benefits, and how it fits into a digital marketing strategy.
โ€ข Market Research for Facebook Ads: Learning how to conduct market research to identify target audiences, understand customer needs, and analyze competitors on Facebook.
โ€ข Creating a Facebook Ads Strategy: Developing a comprehensive Facebook Ads strategy, including setting goals, determining ad types, and creating a content plan.
โ€ข Facebook Ad Design: Designing effective Facebook ads, including image and video selection, copywriting, and call-to-action placement.
โ€ข Facebook Ad Placement and Targeting: Understanding Facebook Ad placement options, targeting techniques, and audience management.
โ€ข Facebook Ad Campaign Management: Learning how to manage and optimize Facebook Ad campaigns, including budgeting, bidding, and performance tracking.
โ€ข Facebook Pixel and Conversion Tracking: Installing and using the Facebook Pixel for conversion tracking, retargeting, and advanced audience targeting.
โ€ข Facebook Ad Analytics and Reporting: Analyzing Facebook Ad performance data, creating reports, and using insights to improve future campaigns.

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GLOBAL CERTIFICATE IN FACEBOOK ADS: MARKET RESEARCH
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ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
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05 May 2025
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