Masterclass Certificate in Facebook Ads: Attribution Modeling

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The Masterclass Certificate in Facebook Ads: Attribution Modeling is a comprehensive course that equips learners with the essential skills to optimize Facebook ad campaigns and drive business results. In today's digital age, understanding attribution modeling is critical for marketers to accurately measure the impact of their advertising efforts across multiple channels.

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This course focuses on the importance of attribution modeling and how it can be applied to Facebook ads to maximize ROI. Learners will gain hands-on experience in setting up and managing Facebook ad campaigns, analyzing attribution data, and making data-driven decisions to optimize ad performance. With the growing demand for digital marketing skills, this course provides learners with a valuable credential that can help advance their careers. By mastering the concepts and skills covered in this course, learners will be well-positioned to succeed in the competitive digital marketing landscape and drive business growth.

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โ€ข Unit 1: Introduction to Facebook Ads Attribution Modeling
โ€ข Unit 2: Understanding Attribution Models
โ€ข Unit 3: Facebook's Default Attribution Model
โ€ข Unit 4: Custom Attribution Models in Facebook Ads
โ€ข Unit 5: Setting up Attribution Modeling in Facebook Ads Manager
โ€ข Unit 6: Analyzing Attribution Reports in Facebook Ads
โ€ข Unit 7: Advanced Attribution Techniques in Facebook Ads
โ€ข Unit 8: Cross-Device Attribution in Facebook Ads
โ€ข Unit 9: Comparing Facebook Ads Attribution with Google Analytics
โ€ข Unit 10: Best Practices for Facebook Ads Attribution Modeling

่Œไธš้“่ทฏ

In the ever-evolving digital marketing landscape, understanding Facebook Ads attribution modeling is becoming increasingly vital. With businesses seeking professionals skilled in Facebook Ads, the demand for experts in this field is on the rise. Let's explore the role distribution and salary ranges for different positions related to Facebook Ads attribution modeling in the UK. The Google Charts 3D pie chart above provides an overview of various roles in the industry. Here's a brief description of each role: 1. **Digital Marketing Manager**: Professionals in this role are responsible for managing various digital marketing campaigns, including Facebook Ads, and analyzing their performance to optimize marketing strategies. The average salary for a Digital Marketing Manager in the UK is around ยฃ36,000 to ยฃ55,000 per year. 2. **PPC Specialist**: Focusing on pay-per-click (PPC) campaigns, these experts manage advertising budgets, create ad copy, and analyze campaign performance. The average salary range for a PPC Specialist in the UK is between ยฃ24,000 and ยฃ40,000 per year. 3. **Facebook Ads Specialist**: Experts in this role focus explicitly on managing and optimizing Facebook Ads campaigns. They analyze and report on campaign performance, make data-driven decisions, and implement strategies to improve return on investment (ROI). The average salary for a Facebook Ads Specialist in the UK is around ยฃ28,000 to ยฃ45,000 per year. 4. **Analytics Manager**: Professionals in this role are responsible for analyzing data and providing insights to improve marketing strategies. They use tools like Google Analytics and Facebook Ads Manager to monitor and optimize campaigns. The average salary for an Analytics Manager in the UK is between ยฃ35,000 and ยฃ60,000 per year. 5. **SEO Specialist**: These professionals work on optimizing websites and content for search engines, which indirectly impacts Facebook Ads performance. They analyze and improve website traffic, keyword rankings, and on-page optimization. The average salary range for an SEO Specialist in the UK is between ยฃ20,000 and ยฃ40,000 per year. These roles represent the diverse career path opportunities and salary ranges for professionals working with Facebook Ads attribution modeling in the UK. Keep in mind that these salary ranges vary depending on factors like experience, company size, and location.

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MASTERCLASS CERTIFICATE IN FACEBOOK ADS: ATTRIBUTION MODELING
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London School of International Business (LSIB)
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05 May 2025
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