Masterclass Certificate in Facebook Ads: Customer Journey Mapping

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The Masterclass Certificate in Facebook Ads: Customer Journey Mapping is a comprehensive course that teaches learners how to create effective Facebook ad campaigns by understanding the customer journey. This course is essential in today's digital age, where businesses are increasingly relying on social media to reach their target audience.

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The course covers various topics, including Facebook ad targeting, campaign optimization, and customer journey mapping. Learners will gain practical skills in creating and managing Facebook ad campaigns that drive results. The course is designed to equip learners with the skills needed to advance their careers in digital marketing. According to the Bureau of Labor Statistics, employment in the digital marketing field is projected to grow by 10% from 2020 to 2030, much faster than the average for all occupations. This growth is driven by the increasing importance of social media in marketing strategies. By completing this course, learners will be well-positioned to take advantage of this growing demand and advance their careers in digital marketing.

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โ€ข Unit 1: Introduction to Facebook Ads and Customer Journey Mapping
โ€ข Unit 2: Understanding the Customer Journey
โ€ข Unit 3: Creating Customer Personas
โ€ข Unit 4: Mapping the Customer Journey Stages
โ€ข Unit 5: Facebook Ad Objectives and Targeting
โ€ข Unit 6: Crafting Compelling Facebook Ad Creative
โ€ข Unit 7: Measuring Success with Facebook Ad Metrics
โ€ข Unit 8: Optimizing Facebook Ads for Each Stage of the Customer Journey
โ€ข Unit 9: Case Studies: Successful Facebook Ad Campaigns
โ€ข Unit 10: Best Practices for Facebook Ad Campaign Management

่Œไธš้“่ทฏ

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In the ever-evolving world of digital marketing, understanding the job market trends and salary ranges is crucial. As a professional career path and data visualization expert, I have prepared a 3D Pie chart that showcases the current demand for various roles related to Facebook Ads and customer journey mapping in the UK. The chart is built using Google Charts, ensuring a transparent background and an engaging visual representation of the data. The chart reveals that Facebook Ads Specialists hold the highest percentage of job demand (45%), followed by Digital Marketing Managers (30%), PPC Specialists (15%), and Social Media Managers (10%). This data suggests that focusing on Facebook Ads and customer journey mapping skills could significantly enhance your career prospects in the digital marketing industry. To complement the 3D Pie chart, let's explore salary ranges for these roles. As of 2023, the average annual salaries in the UK are as follows: * Facebook Ads Specialist: ยฃ35,000 to ยฃ48,000 * Digital Marketing Manager: ยฃ38,000 to ยฃ60,000 * PPC Specialist: ยฃ28,000 to ยฃ42,000 * Social Media Manager: ยฃ25,000 to ยฃ38,000 These figures demonstrate that specializing in Facebook Ads and customer journey mapping can lead to a rewarding career, both in terms of job demand and salary. By staying up-to-date with the latest trends and acquiring relevant skills, you can position yourself as a valuable asset in the digital marketing landscape.

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MASTERCLASS CERTIFICATE IN FACEBOOK ADS: CUSTOMER JOURNEY MAPPING
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London School of International Business (LSIB)
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05 May 2025
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