Executive Development Programme in Search Engine Marketing Strategy
-- ViewingNowThe Executive Development Programme in Search Engine Marketing Strategy certificate course is a crucial program designed to meet the growing industry demand for digital marketing expertise. This course emphasizes the importance of search engine marketing (SEM) in today's online-focused business environment, and it provides learners with essential skills to advance their careers in this field.
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โข Search Engine Marketing (SEM) Fundamentals: Understanding the basics of SEM, including paid and organic search strategies, keywords, and ad formats.
โข Keywords Research and Analysis: Identifying and analyzing effective keywords for SEM campaigns, focusing on relevance, competition, and search volume.
โข Google Ads and Campaign Setup: Learning how to set up and manage Google Ads campaigns, including ad groups, ad copy, and bidding strategies.
โข SEM Optimization Techniques: Discovering advanced optimization techniques for SEM campaigns, such as ad scheduling, geo-targeting, and device targeting.
โข Search Engine Optimization (SEO) Basics: Understanding the fundamentals of SEO, including on-page and off-page optimization strategies, and their impact on SEM.
โข Analytics and Reporting: Learning how to use Google Analytics and other tools to measure and analyze SEM campaign performance, and make data-driven decisions.
โข Remarketing and Display Advertising: Exploring remarketing and display advertising strategies to increase brand awareness and conversions.
โข Mobile and Local SEM: Understanding the unique considerations for mobile and local SEM campaigns, including device optimization and location targeting.
โข Ethics and Compliance in SEM: Ensuring adherence to ethical guidelines and industry best practices for SEM, including proper disclosure and transparency.
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