Advanced Certificate in Email Marketing & Sales Alignment
-- ViewingNowThe Advanced Certificate in Email Marketing & Sales Alignment course is a powerful program designed to enhance your digital marketing skills. This course is crucial in today's data-driven world, where effective email marketing campaigns and sales alignment are key to business success.
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โข Email Marketing Strategy: Understanding the importance of a well-defined email marketing strategy, including setting goals, identifying target audiences, and selecting the right email marketing tools. โข Email Design & Content Creation: Best practices for creating visually appealing and effective email campaigns, including HTML vs. plain text emails, copywriting, and A/B testing. โข Email List Building & Management: Building and managing a healthy email list, including list growth strategies, permission-based email marketing, and list segmentation. โข Deliverability & Email Automation: Optimizing email deliverability and automating email campaigns, including email authentication, spam filters, and automated workflows. โข Data Analysis & Reporting: Measuring and analyzing email marketing performance, including key email marketing metrics, reporting, and data-driven decision making. โข Sales Alignment: Aligning email marketing efforts with sales goals, including lead nurturing, sales enablement, and measuring ROI. โข Compliance & Best Practices: Understanding email marketing regulations and best practices, including GDPR, CAN-SPAM, and email accessibility. โข Customer Lifecycle Marketing: Implementing customer lifecycle marketing strategies, including onboarding, engagement, and win-back campaigns. โข Personalization & Dynamic Content: Creating personalized and dynamic email campaigns, including personalization strategies, dynamic content, and behavioral triggers. โข Integrated Marketing: Integrating email marketing with other marketing channels, including social media, content marketing, and search engine optimization.
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