Executive Development Programme in Search Engine Optimization Strategy
-- ViewingNowThe Executive Development Programme in Search Engine Optimization (SEO) Strategy is a certificate course designed to empower professionals with the latest SEO techniques and strategies. This program highlights the importance of SEO in today's digital landscape, where businesses compete for online visibility and customer engagement.
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โข Fundamentals of Search Engine Optimization (SEO): Understanding the basics of SEO, including keywords, on-page and off-page optimization, and the importance of high-quality content. โข Keyword Research and Analysis: Identifying and analyzing relevant keywords to target in an SEO strategy, including tools and techniques for research. โข On-Page Optimization Techniques: Techniques for optimizing individual web pages for search engines, including meta tags, header tags, and content optimization. โข Off-Page Optimization Techniques: Strategies for building links and improving a website's visibility and authority through off-page optimization, including link building and social media marketing. โข Technical SEO: Understanding and implementing technical aspects of SEO, including website architecture, site speed, and mobile optimization. โข Local SEO: Strategies for optimizing a website for local search results, including Google My Business and local directories. โข Analytics and Reporting: Using tools like Google Analytics to measure and analyze the success of an SEO strategy, and reporting on key metrics. โข Advanced SEO Strategies: Exploring advanced SEO techniques, including schema markup, voice search optimization, and video optimization.
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