Professional Certificate in Google Ads: Reach & Campaign Management

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The Professional Certificate in Google Ads: Reach & Campaign Management is a valuable course that equips learners with essential skills for career advancement in digital marketing. This program focuses on Google Ads, a critical tool in reaching and converting audiences, with a projected industry growth of <a href="https://www.

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ibisworld.com/united-states/market-research-reports/online-advertising-industry/">26.2% from 2021-2026. Throughout the course, learners master key concepts, including ad creation, campaign management, and performance optimization. Hands-on experience with Google Ads ensures students are well-prepared to add value to organizations and demonstrate their expertise in a competitive job market. Upon completion, learners will have a solid foundation in digital marketing best practices, enabling them to create effective Google Ad campaigns, analyze data-driven results, and optimize strategies for success. This professional certificate is a powerful addition to any resume, highlighting a candidate's dedication to continuous learning and staying current with industry trends.

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โ€ข Unit 1: Introduction to Google Ads & Reach
โ€ข Unit 2: Setting up a Google Ads Account
โ€ข Unit 3: Understanding Google Ads Formats
โ€ข Unit 4: Keyword Research & Selection
โ€ข Unit 5: Creating Effective Google Ads Campaigns
โ€ข Unit 6: Ad Copywriting & Design
โ€ข Unit 7: Bid Strategies & Optimization
โ€ข Unit 8: Measuring Success with Google Ads Metrics
โ€ข Unit 9: Advanced Google Ads Features
โ€ข Unit 10: Best Practices for Google Ads Campaign Management

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The **Professional Certificate in Google Ads: Reach & Campaign Management** is a valuable credential for professionals seeking career advancement in the digital marketing landscape. This section showcases the growing demand and job market trends for roles related to Google Ads and PPC campaign management in the UK. The 3D pie chart above represents the distribution of popular roles and their respective percentages in the industry: 1. **Digital Marketing Specialist (45%)**: Professionals in this role are responsible for creating and implementing digital marketing strategies, including Google Ads campaigns, to drive online growth. 2. **Google Ads Specialist (35%)**: Focused on Google Ads, these professionals manage and optimize ad campaigns to increase visibility, conversions, and revenue for businesses. 3. **PPC Campaign Manager (20%)**: PPC Campaign Managers create and manage advertising campaigns across multiple platforms, utilizing Google Ads as a key component of their strategy. The data displayed in this 3D pie chart, created with Google Charts, emphasizes the growing importance of Google Ads skills in today's digital marketing job market.

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PROFESSIONAL CERTIFICATE IN GOOGLE ADS: REACH & CAMPAIGN MANAGEMENT
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London School of International Business (LSIB)
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05 May 2025
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