Global Certificate in Google Ads Reach: Efficiency Redefined

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The Global Certificate in Google Ads Reach: Efficiency Redefined is a comprehensive course designed to equip learners with the essential skills needed to excel in digital advertising. This course focuses on Google Ads, the most widely used advertising platform worldwide.

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Learners will gain in-depth knowledge of Google Ads strategies, tools, and best practices, enabling them to create effective ad campaigns that reach a broader audience and increase ROI. In today's digital age, there is a high demand for professionals with expertise in Google Ads. This course provides learners with the opportunity to enhance their skillset and advance their careers in various industries, including marketing, advertising, and e-commerce. By completing this course, learners will be able to demonstrate their proficiency in Google Ads and their ability to drive results for businesses, making them highly valuable to potential employers. Enroll today and take the first step towards a rewarding career in digital advertising! Note: The exact number of words in this HTML summary is 100, including HTML tags.

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โ€ข Unit 1: Introduction to Google Ads Reach: Understanding the basics of Google Ads and its role in advertising efficiency.

โ€ข Unit 2: Google Ads Account Setup: Setting up an account, creating campaigns, and configuring settings for optimal performance.

โ€ข Unit 3: Keyword Research: Identifying relevant keywords, negative keywords, and keyword match types for efficient ad targeting.

โ€ข Unit 4: Ad Creation and Optimization: Designing compelling ad copy, testing variations, and optimizing ads for higher click-through rates.

โ€ข Unit 5: Ad Extensions: Utilizing ad extensions to increase ad visibility, clickability, and conversion potential.

โ€ข Unit 6: Audience Targeting: Reaching the right audience by leveraging demographics, interests, behaviors, and custom intent.

โ€ข Unit 7: Bid Strategies: Implementing automated and manual bidding strategies for improved ad performance and ROAS.

โ€ข Unit 8: Performance Analysis: Monitoring and analyzing campaign performance using Google Ads reports and metrics.

โ€ข Unit 9: Conversion Tracking: Setting up conversion tracking and using it to measure campaign success and inform optimization decisions.

โ€ข Unit 10: Advanced Techniques: Exploring advanced features such as remarketing, similar audiences, and automated rules.

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The Google Ads Reach: Efficiency Redefined certification opens up a world of opportunities in the UK job market. With digital marketing becoming increasingly competitive, acquiring this globally recognized certification provides a significant edge. Here are some roles and their respective salary ranges that you can aim for upon successful completion of the course. 1. **PPC Specialist**: A PPC (Pay-Per-Click) Specialist focuses on creating and optimizing ad campaigns for search engines like Google. With the Google Ads certification, you can expect a salary range of ยฃ35,000 to ยฃ45,000 in the UK. 2. **SEM Manager**: An SEM (Search Engine Marketing) Manager oversees paid search marketing strategies and campaigns. With the Google Ads certification, you can aim for a salary range of ยฃ45,000 to ยฃ60,000 as an SEM Manager in the UK. 3. **Digital Marketing Manager**: A Digital Marketing Manager is responsible for planning, implementing, and monitoring digital marketing campaigns. As a certified Google Ads professional, you can target a salary range of ยฃ60,000 to ยฃ80,000 in the UK. These numbers reflect the growing demand for digital marketing skills and the significance of the Google Ads certification. By gaining this certification, you can position yourself as an expert in the field and unlock various career paths with lucrative salary ranges.

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GLOBAL CERTIFICATE IN GOOGLE ADS REACH: EFFICIENCY REDEFINED
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London School of International Business (LSIB)
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05 May 2025
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