Executive Development Programme in Google Ads Reach & Performance Measurement

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The Executive Development Programme in Google Ads Reach & Performance Measurement is a comprehensive course designed to enhance your digital marketing skills, focusing on Google Ads. This program emphasizes the importance of reach and performance measurement, equipping learners with the essential skills to create and optimize effective Google Ad campaigns.

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In an era where digital advertising dominates marketing strategies, the demand for professionals with Google Ads expertise is at an all-time high. By undertaking this course, you will not only learn how to leverage the power of Google Ads to drive business growth but also gain industry-recognized certification, thereby boosting your career prospects. Through hands-on training and real-world examples, this program will empower you to make informed decisions, measure performance, and maximize ROI. By the end of this course, you will have developed a robust understanding of Google Ads and its role in modern marketing, making you an invaluable asset in today's competitive job market.

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โ€ข Google Ads Reach & Performance Measurement

โ€ข Understanding Key Performance Indicators (KPIs) in Google Ads

โ€ข Setting up and Tracking Conversions in Google Ads

โ€ข Analyzing Google Ads Reach and Frequency Metrics

โ€ข Optimizing Google Ads Campaigns for Maximum Reach

โ€ข Utilizing Google Ads Audiences for Improved Performance

โ€ข Leveraging Google Ads Automated Bidding Strategies

โ€ข Measuring and Reporting Google Ads Campaign Success

โ€ข Best Practices for Google Ads Reach & Performance Measurement

่Œไธš้“่ทฏ

The Executive Development Programme in Google Ads Reach & Performance Measurement is tailored to meet the demands of the ever-evolving digital marketing landscape. With the rise of Google Ads as a powerful advertising platform, professionals in this field are in high demand. In this 3D pie chart, we've highlighted five primary roles within the Google Ads ecosystem in the UK. Here's a brief overview of each role: 1. **Digital Marketing Manager**: These professionals oversee all marketing efforts, including Google Ads campaigns. They need a solid understanding of the latest trends and best practices. 2. **PPC Specialist**: These experts focus on pay-per-click (PPC) advertising, managing budgets, and optimizing Google Ads campaigns for maximum reach and performance. 3. **SEO Specialist**: While not directly involved in Google Ads, SEO specialists ensure websites are optimized for search engines, driving organic traffic and complementing paid campaigns. 4. **Data Analyst**: Data-driven decision-making is crucial in Google Ads. Data analysts interpret complex data sets to help optimize campaigns and measure success. 5. **UX Designer**: User experience (UX) designers ensure websites and landing pages are user-friendly and visually appealing, impacting ad performance and conversion rates. These roles not only offer diverse challenges and opportunities but also come with competitive salary ranges and growing demand in the job market. By staying updated on these trends, professionals can make informed decisions about their career paths and growth within the Google Ads ecosystem.

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EXECUTIVE DEVELOPMENT PROGRAMME IN GOOGLE ADS REACH & PERFORMANCE MEASUREMENT
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London School of International Business (LSIB)
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05 May 2025
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