Professional Certificate in Google Ads Reach: Mastering the Fundamentals

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The Professional Certificate in Google Ads Reach: Mastering the Fundamentals is a comprehensive course that empowers learners with the essential skills needed to excel in digital advertising. This program focuses on Google Ads, the most widely used advertising platform globally, making it highly relevant in today's tech-driven economy.

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Google Ads is a powerful tool that, when leveraged correctly, can significantly enhance brand visibility, drive website traffic, and boost sales. By mastering the fundamentals of Google Ads, learners can help businesses maximize their return on investment (ROI) and reach their target audience more effectively. This course is designed to meet the growing industry demand for skilled digital advertising professionals. Through hands-on training, learners will gain a deep understanding of Google Ads campaign creation, management, optimization, and reporting. With a Professional Certificate in Google Ads Reach, learners will be well-positioned to advance their careers and make a meaningful impact on business growth.

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โ€ข Unit 1: Introduction to Google Ads Reach
โ€ข Unit 2: Setting Up a Google Ads Account
โ€ข Unit 3: Keyword Research and Selection
โ€ข Unit 4: Creating Effective Google Ads
โ€ข Unit 5: Bid Strategies and Optimization
โ€ข Unit 6: Ad Extensions and Their Benefits
โ€ข Unit 7: Tracking and Measuring Google Ads Performance
โ€ข Unit 8: Google Ads Reach Best Practices
โ€ข Unit 9: Troubleshooting Common Google Ads Issues
โ€ข Unit 10: Advanced Google Ads Features and Techniques

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The Google Ads industry is booming, offering exciting opportunities for professionals seeking to expand their skillset and reach new career heights. This section showcases a 3D pie chart presenting the job market trends for the Professional Certificate in Google Ads Reach: Mastering the Fundamentals in the UK. PPC Specialist - 60% A PPC (Pay-Per-Click) Specialist focuses on creating and optimizing ad campaigns to attract users through paid search. With a 60% share in the market, PPC Specialists play a crucial role in maximizing the return on investment for businesses using Google Ads. SEM Specialist - 30% Search Engine Marketing (SEM) Specialists work on improving a website's visibility in search engine results through both organic and paid methods. With a 30% share in the market, SEM Specialists help businesses increase their online presence and reach their target audience more effectively. Google Ads Expert - 10% Google Ads Experts are proficient in all aspects of Google Ads, including display, video, and shopping ads. With a 10% share in the market, Google Ads Experts are essential to businesses seeking to maximize their advertising potential and achieve success through various ad formats.

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PROFESSIONAL CERTIFICATE IN GOOGLE ADS REACH: MASTERING THE FUNDAMENTALS
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ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
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05 May 2025
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