Executive Development Programme in Ad Targeting for Digital Transformation
-- ViewingNowThe Executive Development Programme in Ad Targeting for Digital Transformation is a certificate course designed to empower professionals with the latest skills in ad targeting. In today's digital age, understanding ad targeting is crucial for businesses to reach their desired audience and maximize ROI.
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โข Fundamentals of Ad Targeting: Understanding the basics of ad targeting, including audience segmentation, targeting criteria, and ad placement.
โข Data Analytics for Ad Targeting: Utilizing data analytics to identify and target specific audience segments, including data analysis techniques and tools.
โข Digital Advertising Platforms: Exploring various digital advertising platforms, including Google Ads, Facebook Ads, and LinkedIn Ads, and their unique targeting capabilities.
โข Cross-Channel Ad Targeting: Implementing cross-channel ad targeting strategies to reach audiences across multiple devices and platforms.
โข Programmatic Advertising: Understanding programmatic advertising, including real-time bidding, private marketplaces, and demand-side platforms.
โข Attribution Modeling: Measuring the effectiveness of ad targeting campaigns through attribution modeling, including multi-touch attribution and last-click attribution.
โข Ad Creative and Testing: Developing effective ad creative and implementing testing strategies to optimize ad performance.
โข Privacy and Compliance: Ensuring ad targeting practices are compliant with relevant privacy regulations, including GDPR and CCPA.
โข Ethical Considerations: Exploring the ethical considerations of ad targeting, including bias and discrimination, and best practices for ensuring fair and responsible advertising.
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