Professional Certificate in Google Ads: Reach & Customer Insights

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The Professional Certificate in Google Ads: Reach & Customer Insights is a highly valuable course that equips learners with essential skills for career advancement in digital marketing. This program, offered by Google, focuses on Google Ads, a crucial tool for reaching potential customers and gaining insights into their behavior.

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The course is vital for professionals looking to enhance their digital marketing skills, as Google Ads is a widely used platform that allows businesses to connect with customers at various stages of the purchasing funnel. By mastering the use of Google Ads, learners can help organizations improve their online visibility, reach their target audience, and drive conversions. The course covers key topics, such as setting up and managing Google Ads campaigns, measuring campaign performance, and utilizing customer data to optimize ad targeting. Upon completion, learners will have a comprehensive understanding of Google Ads and the skills needed to excel in digital marketing roles. With the growing demand for digital marketing professionals, this certificate course is an excellent opportunity for career advancement and skill development.

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โ€ข Introduction to Google Ads
โ€ข Setting up a Google Ads Account
โ€ข Understanding Google Ads Formats
โ€ข Keyword Research and Implementation
โ€ข Creating Effective Google Ads Campaigns
โ€ข Google Ads Bidding Strategies
โ€ข Measuring Success with Google Ads Metrics
โ€ข Google Ads Reach and Frequency
โ€ข Customer Insights from Google Ads
โ€ข Advanced Google Ads Techniques

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The Professional Certificate in Google Ads: Reach & Customer Insights is a valuable credential for those looking to specialize in or expand their digital marketing skills. As businesses increasingly rely on online advertising to reach customers, the demand for skilled professionals in this field is on the rise. Let's take a closer look at three popular roles related to Google Ads and their presence in the UK job market. 1. **PPC Specialist (60%)** PPC, or pay-per-click, specialists focus on creating and optimizing ad campaigns on platforms such as Google Ads. Their goal is to maximize ROI for clients by attracting high-quality leads and minimizing costs. 2. **Google Ads Manager (30%)** Google Ads Managers oversee advertising strategies and campaigns for businesses or clients. They analyze performance data, allocate budgets, and collaborate with various teams to ensure successful implementations. 3. **Digital Marketing Specialist (Google Ads Focused) (10%)** Digital marketing specialists with a focus on Google Ads have a more comprehensive role that includes managing campaigns, creating marketing strategies, and analyzing data to improve overall performance. These roles are crucial in today's digital landscape, and the demand for professionals skilled in Google Ads will likely continue to grow. By earning a Professional Certificate in Google Ads: Reach & Customer Insights, you can position yourself for success in this exciting and ever-evolving field.

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PROFESSIONAL CERTIFICATE IN GOOGLE ADS: REACH & CUSTOMER INSIGHTS
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London School of International Business (LSIB)
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05 May 2025
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