Executive Development Programme in Creative Influencer Content

• Content Strategy for Creative Influencers: Developing a strong and effective content strategy is crucial for creative influencers to succeed. This unit covers the key elements of a successful content strategy, including goal setting, target audience analysis, and content planning. • Creative Content Creation: This unit focuses on the process of creating engaging and impactful content. Students will learn about various content formats, such as videos, images, and blog posts, and how to use them effectively. They will also explore techniques for generating creative ideas and crafting compelling narratives. • Influencer Marketing Fundamentals: This unit provides an overview of influencer marketing, including its history, benefits, and best practices. Students will learn how to identify and work with influencers, and how to measure the success of influencer marketing campaigns. • Social Media Management for Creative Influencers: This unit covers the basics of social media management, including setting up and optimizing social media profiles, creating and scheduling posts, and analyzing social media metrics. Students will also learn how to use social media to build their personal brand and grow their audience. • Content Distribution and Promotion: This unit focuses on the various channels and tactics for distributing and promoting creative content. Students will learn about organic and paid promotion methods, as well as how to use analytics to optimize their content distribution strategy. • Analytics and Data-Driven Decision Making: This unit covers the basics of data analysis and how it can be used to make informed decisions about content and marketing strategies. Students will learn how to use analytics tools to track their performance, identify trends, and make data-driven decisions. • Monetization Strategies for Creative Influencers: This unit explores the various ways creative influencers can monetize their content and audience. Students will learn about different monetization models, such as sponsored content, affiliate marketing, and e-commerce, and how to choose the right model for their brand. • Personal Branding for Creative Influencers: This unit focuses on building and maintaining a strong personal brand as a creative influencer. Students will learn about the key elements of a personal brand, such as tone of voice, visual identity, and messaging, and how to use them to differentiate themselves in a crowded market.