Executive Development Programme in Event Tech Product Roadmap
-- ViewingNowThe Executive Development Programme in Event Tech Product Roadmap is a certificate course designed to empower professionals with the necessary skills to lead in the rapidly evolving event technology industry. This program emphasizes the importance of creating and implementing effective product roadmaps to drive business growth and success.
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โข Product Strategy: Understanding the market, competition, and target audience to define a clear and differentiated product vision and value proposition.
โข Product Planning: Developing a product roadmap that aligns with the company's strategic objectives and resources, and prioritizing features based on customer needs, market trends, and business goals.
โข Product Development: Designing and building the product, including user experience, user interface, and technical architecture, using agile methodologies and modern development tools and technologies.
โข Product Testing: Validating the product's functionality, performance, and usability through various testing techniques, such as unit testing, integration testing, user acceptance testing, and A/B testing.
โข Product Launch: Planning and executing a successful product launch, including positioning, messaging, go-to-market strategy, and sales enablement.
โข Product Marketing: Creating and executing marketing campaigns that drive awareness, engagement, and conversion, using digital and traditional channels, such as social media, email, content marketing, and events.
โข Product Analytics: Measuring and analyzing the product's performance, usage, and impact, using data analytics tools and techniques, such as cohort analysis, funnel analysis, and conversion rate optimization.
โข Product Innovation: Identifying and pursuing new opportunities for product growth, expansion, and differentiation, using design thinking, lean startup, and other innovation frameworks and methods.
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