Advanced Certificate in Ad Campaign Programmatic and the Creator Economy

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The Advanced Certificate in Ad Campaign Programmatic and Creator Economy is a comprehensive course designed to empower learners with the essential skills required to thrive in today's dynamic digital advertising landscape. This course focuses on programmatic advertising, a data-driven approach to digital advertising that allows for real-time bidding and precise targeting, making it a critical skill in high demand by employers.

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The course also delves into the creator economy, exploring the opportunities and challenges presented by the growing influencer marketing industry. Learners will gain hands-on experience in creating and executing effective ad campaigns using programmatic advertising platforms, as well as strategies for collaborating with content creators to maximize brand visibility and engagement. By completing this course, learners will be equipped with the skills and knowledge needed to advance their careers in digital advertising, whether as media buyers, campaign managers, or influencer marketing specialists. With programmatic advertising set to account for over 80% of digital display advertising spend by 2023, this course is a valuable investment in your professional development.

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โ€ข Advanced Programmatic Advertising: Understanding the Programmatic Ecosystem
โ€ข Data-Driven Audience Segmentation for Ad Campaigns
โ€ข Real-Time Bidding (RTB) and Automated Guaranteed: Key Programmatic Advertising Formats
โ€ข Ad Fraud Prevention and Brand Safety Measures in Programmatic Advertising
โ€ข Cross-Channel Attribution and Multi-Touch Analytics in Programmatic Advertising
โ€ข Creator Economy: Overview and Opportunities in Influencer Marketing
โ€ข Influencer Identification, Selection, and Outreach Strategies for Ad Campaigns
โ€ข Authentic Content Creation and Campaign Management for Influencer Partnerships
โ€ข Measuring Influencer Marketing Success: Metrics and KPIs
โ€ข Legal and Ethical Considerations in Programmatic Advertising and Influencer Marketing

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ADVANCED CERTIFICATE IN AD CAMPAIGN PROGRAMMATIC AND THE CREATOR ECONOMY
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London School of International Business (LSIB)
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05 May 2025
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