Advanced Certificate in Ad Campaign Programmatic: A Holistic Approach

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The Advanced Certificate in Ad Campaign Programmatic: A Holistic Approach is a comprehensive course designed to equip learners with essential skills for success in the rapidly evolving digital advertising industry. This certificate program focuses on programmatic advertising, a data-driven approach to buying and optimizing ad placements in real-time, which is revolutionizing the way businesses connect with their target audiences.

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In this course, learners will gain hands-on experience with the latest programmatic advertising technologies and platforms, including demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs). They will also develop a deep understanding of the programmatic advertising ecosystem, audience segmentation, and cross-channel campaign strategies. With the growing demand for programmatic advertising expertise, this certificate course is an excellent opportunity for marketing professionals, advertising agency executives, and digital media specialists to advance their careers and stay ahead of the curve. By completing this program, learners will be able to demonstrate their proficiency in programmatic advertising and showcase their ability to drive results for their organizations.

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โ€ข Unit 1: Introduction to Programmatic Ad Campaigns
โ€ข Unit 2: Programmatic Marketplace: DSP, SSP, DMP
โ€ข Unit 3: Data-Driven Audience Segmentation and Targeting
โ€ข Unit 4: Real-Time Bidding (RTB) and Auction Dynamics
โ€ข Unit 5: Ad Fraud, Viewability, and Brand Safety
โ€ข Unit 6: Advanced Analytics and Attribution Modeling
โ€ข Unit 7: Cross-Device and Cross-Channel Strategy
โ€ข Unit 8: Machine Learning and AI in Programmatic Advertising
โ€ข Unit 9: Programmatic Creative and Dynamic Content Optimization
โ€ข Unit 10: Future Trends and Industry Developments

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ADVANCED CERTIFICATE IN AD CAMPAIGN PROGRAMMATIC: A HOLISTIC APPROACH
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ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
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05 May 2025
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