Global Certificate in Programmatic & Customer Journey Mapping

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The Global Certificate in Programmatic & Customer Journey Mapping is a comprehensive course designed to empower professionals with the skills needed to excel in today's data-driven marketing landscape. This course focuses on the importance of programmatic advertising and customer journey mapping, two critical areas in modern marketing.

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With programmatic advertising becoming increasingly popular, this course provides learners with a deep understanding of the programmatic ecosystem, enabling them to create effective, targeted campaigns. Meanwhile, customer journey mapping helps companies deliver seamless, personalized customer experiences, a key driver of business growth. By enrolling in this course, learners will develop the ability to analyze customer data, optimize programmatic strategies, and design engaging customer journeys. These skills are in high demand across industries, making this course an excellent opportunity for professionals seeking career advancement or a career change.

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โ€ข Programmatic Advertising Fundamentals
โ€ข Customer Journey Mapping Basics
โ€ข Data Analysis for Programmatic & Customer Journey
โ€ข Audience Segmentation & Targeting in Programmatic
โ€ข Programmatic Creative & Personalization
โ€ข Cross-Channel Programmatic Strategies
โ€ข Customer Journey Attribution & Measurement
โ€ข Programmatic & Customer Journey Technology Stack
โ€ข Real-time Bidding & Ad Exchanges
โ€ข Data Privacy & Ethical Considerations in Programmatic

่Œไธš้“่ทฏ

The **Global Certificate in Programmatic & Customer Journey Mapping** is designed to empower professionals with the necessary skills to excel in various roles shaping the customer journey. To visually represent the industry's job market trends, salary ranges, and skill demand, this section features a 3D pie chart showcasing the most sought-after roles in the UK. 1. **Digital Marketer (30%)** A digital marketer focuses on creating, managing, and executing marketing campaigns and strategies across various digital platforms. This role requires staying updated on the latest digital trends and understanding customer needs to optimize online experiences. 2. **Data Analyst (25%)** Data analysts collect, interpret, and apply data-driven insights to guide marketing strategies. They play a crucial role in measuring performance and identifying areas for improvement, helping businesses make informed decisions based on data. 3. **CRM Manager (20%)** CRM (Customer Relationship Management) managers oversee customer interactions and communication, fostering loyalty and customer retention. They implement and manage CRM systems, ensuring consistent, personalized, and engaging experiences for customers. 4. **UX Designer (15%)** UX (User Experience) designers create seamless and intuitive digital experiences, focusing on user needs and preferences. They work on improving website and app navigation, interaction design, and overall usability. 5. **Content Strategist (10%)** Content strategists develop and execute content plans tailored to a company's goals and target audience. They ensure consistent brand messaging and optimized content across channels, including websites, blogs, and social media. This 3D pie chart, built using Google Charts, highlights the demand for these roles in the UK market. The chart's transparent background and responsive design ensure a clean, engaging, and accessible visual representation of the current industry trends for programmatic and customer journey mapping professionals.

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GLOBAL CERTIFICATE IN PROGRAMMATIC & CUSTOMER JOURNEY MAPPING
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London School of International Business (LSIB)
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05 May 2025
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