Executive Development Programme in Brand Image and Authenticity
-- ViewingNowThe Executive Development Programme in Brand Image and Authenticity is a certificate course designed to empower professionals with the skills to build and manage powerful, authentic brands. In today's market, brand image is crucial for business success and differentiation.
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Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
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โข Understanding Brand Image and Authenticity: Defining and differentiating brand image and authenticity, exploring their relationship and significance in executive development.
โข Building Authentic Brands: Examining the key components of authentic brands and how to create them, with a focus on storytelling, values, and transparency.
โข The Role of Leadership in Brand Authenticity: Understanding how leaders can foster and maintain brand authenticity, including through their personal brand and corporate culture.
โข Brand Image Measurement and Analysis: Learning to assess and measure brand image, using metrics such as brand equity, reputation, and customer loyalty.
โข Reputation Management: Techniques and strategies for managing and improving brand reputation, including crisis management and stakeholder engagement.
โข Brand Differentiation and Positioning: Developing a unique brand image and positioning strategy, including market research, target audience analysis, and competitive analysis.
โข Digital Branding: Exploring the opportunities and challenges of digital branding, including social media, content marketing, and online reputation management.
โข Brand Architecture and Portfolio Management: Understanding how to manage and optimize a brand portfolio, including the use of brand architecture, sub-brands, and brand extensions.
โข Brand Strategy in Mergers and Acquisitions: Examining the role of brand strategy in mergers and acquisitions, including brand integration, alignment, and valuation.
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