Executive Development Programme in International Marketing Strategy
-- ViewingNowThe Executive Development Programme in International Marketing Strategy certificate course is a crucial programme designed to meet the growing demand for marketing professionals with a global perspective. This course emphasizes the importance of understanding cultural, social, and economic differences when developing marketing strategies for international markets.
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โข Global Market Analysis: Understanding international market dynamics, cultural nuances, and economic indicators to inform marketing strategy.
โข International Market Entry Strategies: Identifying and evaluating the most effective methods for entering international markets, such as exporting, licensing, franchising, and joint ventures.
โข International Market Research: Techniques and tools for conducting market research in international markets, including data collection, analysis, and interpretation.
โข Cross-Cultural Communication: Strategies for effective cross-cultural communication, including cultural awareness, sensitivity, and language considerations.
โข International Branding and Positioning: Developing and implementing branding and positioning strategies that resonate with international audiences, taking into account cultural and linguistic differences.
โข Global Digital Marketing: Utilizing digital marketing channels and tactics to reach and engage international audiences, including social media, search engine optimization, and content marketing.
โข Global Market Segmentation and Targeting: Techniques for segmenting and targeting international markets, including demographic, psychographic, and behavioral segmentation.
โข International Marketing Ethics and Compliance: Understanding and complying with international marketing regulations and ethical standards, including data privacy, intellectual property, and advertising regulations.
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