Masterclass Certificate in Ad Campaign Programmatic Execution
-- ViewingNowThe Masterclass Certificate in Ad Campaign Programmatic Execution is a comprehensive course designed to equip learners with essential skills for success in the rapidly evolving digital advertising industry. This course focuses on programmatic advertising, a data-driven approach to digital advertising that uses automation to target specific audiences with precision and efficiency.
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โข Unit 1: Introduction to Programmatic Ad Campaign Execution
โข Unit 2: Understanding Ad Exchanges and Supply-Side Platforms (SSPs)
โข Unit 3: Demand-Side Platforms (DSPs) and Data Management Platforms (DMPs)
โข Unit 4: Mastering Programmatic Ad Formats and Buying Models
โข Unit 5: Leveraging Audience Targeting and Segmentation Strategies
โข Unit 6: Optimizing Programmatic Campaign Performance Metrics
โข Unit 7: Fraud Detection and Brand Safety Measures
โข Unit 8: Cross-Channel Programmatic Advertising: Display, Video, Mobile, and Native
โข Unit 9: Legal and Ethical Considerations in Programmatic Ad Execution
โข Unit 10: Future Trends and Innovations in Programmatic Advertising
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