Masterclass Certificate in Ad Campaign Programmatic Forecasting
-- ViewingNowThe Masterclass Certificate in Ad Campaign Programmatic Forecasting is a comprehensive course that equips learners with essential skills for career advancement in the digital advertising industry. This course focuses on programmatic advertising, a data-driven approach to buying and selling digital ads in real-time, which is increasingly becoming important for businesses looking to optimize their ad spend and reach their target audience more effectively.
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โข Unit 1: Introduction to Programmatic Advertising
โข Unit 2: Ad Campaign Forecasting Methods
โข Unit 3: Data Analysis for Ad Campaign Forecasting
โข Unit 4: Demand Side Platforms (DSPs) and Supply Side Platforms (SSPs)
โข Unit 5: Real-Time Bidding (RTB) and Automated Guaranteed
โข Unit 6: Audience Targeting and Segmentation
โข Unit 7: Ad Campaign Optimization Techniques
โข Unit 8: Fraud Detection and Brand Safety Measures
โข Unit 9: Performance Metrics and KPIs
โข Unit 10: Case Studies and Real-World Applications
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