Certificate in Market Research Analytics
-- ViewingNowThe Certificate in Market Research Analytics is a comprehensive course designed to equip learners with essential skills for success in the market research industry. This course emphasizes the importance of data-driven decision-making, providing learners with a solid foundation in market research analytics.
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โข Fundamentals of Market Research: Understanding the basics of market research, including the research process, data collection methods, and types of research.
โข Quantitative Research Methods: Learning how to design and implement quantitative research studies, including survey design and data analysis techniques.
โข Qualitative Research Methods: Understanding the principles of qualitative research, including focus groups, in-depth interviews, and observation techniques.
โข Data Analysis for Market Research: Analyzing and interpreting market research data using statistical software and other tools, with a focus on actionable insights.
โข Market Segmentation and Targeting: Identifying and targeting specific customer segments through demographic, psychographic, and behavioral analysis.
โข Marketing Mix Modeling: Using statistical models to optimize marketing mix decisions, including pricing, promotion, product, and distribution strategies.
โข Competitive Intelligence and Analysis: Gathering and analyzing information about competitors, market trends, and customer needs to inform strategic decision-making.
โข Ethics in Market Research: Understanding the ethical considerations involved in market research, including informed consent, data privacy, and research integrity.
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