Professional Certificate Strategic CRM in the Data Economy
-- ViewingNowThe Professional Certificate in Strategic CRM in the Data Economy is a vital course that empowers learners with the necessary skills to thrive in today's data-driven economy. This certificate course focuses on the importance of Customer Relationship Management (CRM) in the digital age and how data analytics can help businesses make informed decisions to improve customer engagement and loyalty.
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โข Strategic Customer Relationship Management (CRM): Introduction to the principles and best practices of CRM in the data economy. Understanding customer needs, data-driven decision making, and building long-term customer relationships.
โข Data Analytics for CRM: Understanding the role of data analytics in CRM and how to use data to drive customer engagement and loyalty. Data visualization, segmentation, and predictive analytics.
โข Customer Data Management: Managing and protecting customer data, including data privacy and security, data governance, and data quality.
โข CRM Technology and Integration: Overview of CRM technology, including on-premises and cloud-based solutions. Integration with other systems, such as marketing automation and customer support.
โข Customer Experience Management: Designing and delivering a seamless customer experience across all touchpoints. Understanding the customer journey and using data to optimize customer interactions.
โข CRM Strategy and Implementation: Developing a CRM strategy, including goal setting, resource allocation, and change management. Implementing and managing a CRM system.
โข Social CRM: Leveraging social media and other digital channels to engage with customers and build relationships. Social listening, influencer marketing, and community management.
โข CRM Metrics and Performance Management: Measuring and tracking the success of a CRM program. Key performance indicators (KPIs), return on investment (ROI), and continuous improvement.
Note: The above course content is a suggestion and can be modified as per the requirements and context of the professional certificate program.
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