Certificate in Restaurant Brand Positioning and Customer Segmentation
-- ViewingNowThe Certificate in Restaurant Brand Positioning and Customer Segmentation is a comprehensive course designed to empower learners with essential skills for success in the dynamic restaurant industry. This course highlights the importance of establishing a strong brand and identifying target customer segments to drive growth and profitability.
2,630+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
ๅ ณไบ่ฟ้จ่ฏพ็จ
100%ๅจ็บฟ
้ๆถ้ๅฐๅญฆไน
ๅฏๅไบซ็่ฏไนฆ
ๆทปๅ ๅฐๆจ็LinkedInไธชไบบ่ตๆ
2ไธชๆๅฎๆ
ๆฏๅจ2-3ๅฐๆถ
้ๆถๅผๅง
ๆ ็ญๅพ ๆ
่ฏพ็จ่ฏฆๆ
โข Brand Positioning Fundamentals: Understanding the importance of brand positioning, defining brand positioning statement, and differentiating from competitors.
โข Customer Segmentation Basics: Introduction to market segmentation, segmentation criteria, and choosing the right customer segments.
โข Target Market Selection: Identifying and selecting target markets, understanding customer needs, and creating customer personas.
โข Brand Value Proposition: Defining the unique value proposition, connecting with customer emotions, and aligning with customer expectations.
โข Restaurant Brand Identity: Building a strong restaurant brand identity, developing brand personality, and maintaining brand consistency.
โข Competitive Analysis for Brand Positioning: Analyzing competitors, understanding their positioning, and identifying opportunities for differentiation.
โข Customer Segmentation Strategies: Implementing effective segmentation strategies, using demographics, psychographics, behavior, and geographic segmentation.
โข Brand Positioning and Marketing Mix: Integrating brand positioning with marketing mix elements, including product, price, place, and promotion.
โข Monitoring and Measuring Brand Performance: Tracking brand performance, measuring brand equity, and using feedback for continuous improvement.
Note: The above list is intended to be a starting point for course creation. Depending on the course's goals, target audience, and length, additional or different units may be necessary.
่ไธ้่ทฏ
ๅ ฅๅญฆ่ฆๆฑ
- ๅฏนไธป้ข็ๅบๆฌ็่งฃ
- ่ฑ่ฏญ่ฏญ่จ่ฝๅ
- ่ฎก็ฎๆบๅไบ่็ฝ่ฎฟ้ฎ
- ๅบๆฌ่ฎก็ฎๆบๆ่ฝ
- ๅฎๆ่ฏพ็จ็ๅฅ็ฎ็ฒพ็ฅ
ๆ ้ไบๅ ็ๆญฃๅผ่ตๆ ผใ่ฏพ็จ่ฎพ่ฎกๆณจ้ๅฏ่ฎฟ้ฎๆงใ
่ฏพ็จ็ถๆ
ๆฌ่ฏพ็จไธบ่ไธๅๅฑๆไพๅฎ็จ็็ฅ่ฏๅๆ่ฝใๅฎๆฏ๏ผ
- ๆช็ป่ฎคๅฏๆบๆ่ฎค่ฏ
- ๆช็ปๆๆๆบๆ็็ฎก
- ๅฏนๆญฃๅผ่ตๆ ผ็่กฅๅ
ๆๅๅฎๆ่ฏพ็จๅ๏ผๆจๅฐ่ทๅพ็ปไธ่ฏไนฆใ
ไธบไปไนไบบไปฌ้ๆฉๆไปฌไฝไธบ่ไธๅๅฑ
ๆญฃๅจๅ ่ฝฝ่ฏ่ฎบ...
ๅธธ่ง้ฎ้ข
่ฏพ็จ่ดน็จ
- ๆฏๅจ3-4ๅฐๆถ
- ๆๅ่ฏไนฆไบคไป
- ๅผๆพๆณจๅ - ้ๆถๅผๅง
- ๆฏๅจ2-3ๅฐๆถ
- ๅธธ่ง่ฏไนฆไบคไป
- ๅผๆพๆณจๅ - ้ๆถๅผๅง
- ๅฎๆด่ฏพ็จ่ฎฟ้ฎ
- ๆฐๅญ่ฏไนฆ
- ่ฏพ็จๆๆ
่ทๅ่ฏพ็จไฟกๆฏ
่ทๅพ่ไธ่ฏไนฆ
