Global Certificate in Campaign Measurement & Customer Insights
-- ViewingNowThe Global Certificate in Campaign Measurement & Customer Insights is a comprehensive course designed to empower learners with essential skills in data-driven campaign measurement and customer analytics. In today's data-centric world, these skills are highly sought after by employers across industries, making this course a valuable asset for career advancement.
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โข Campaign Measurement Fundamentals: Understanding key performance indicators (KPIs), attribution models, and data-driven decision making.
โข Web Analytics: Implementing and analyzing data from tools like Google Analytics, Adobe Analytics, and other web analytics platforms.
โข Customer Surveys and Feedback: Designing and implementing customer surveys, focus groups, and other feedback mechanisms to gather customer insights.
โข Data Visualization: Creating and presenting data visualizations to communicate insights effectively to stakeholders.
โข Market Research Methods: Understanding and applying various market research methods to gather customer insights, including surveys, interviews, and secondary research.
โข Social Media Analytics: Measuring and analyzing social media data to gain insights into customer behavior and preferences.
โข Customer Segmentation and Personas: Creating customer segments and personas to better understand and target customer needs.
โข Predictive Analytics: Applying statistical models and machine learning techniques to predict customer behavior and inform campaign strategies.
โข Data Privacy and Ethics: Ensuring data privacy and ethical considerations in campaign measurement and customer insights.
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