Executive Development Programme in Creative Strategy: Art & Design
-- ViewingNowThe Executive Development Programme in Creative Strategy: Art & Design is a certificate course that holds immense importance in today's design-centric world. This programme is designed to bridge the gap between business strategy and creative innovation, making it a vital course for professionals aiming to drive growth and success in their organizations.
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โข Creative & Design Thinking: This unit will cover the principles of creative and design thinking, including problem-solving, ideation, and visualization techniques. It will also introduce students to the design process and how to apply it in a strategic context. โข Art History & Theory: This unit will provide students with a foundational understanding of art history and theory, including key movements, styles, and artists. It will also explore the relationship between art and culture and how it can inform creative strategy. โข Visual Storytelling: This unit will teach students how to use visual elements to communicate ideas and messages effectively. It will cover topics such as color theory, typography, composition, and visual narrative. โข Design Tools & Software: This unit will introduce students to various design tools and software, including Adobe Creative Suite, Sketch, Figma, and InVision. Students will learn how to use these tools to create visual assets, prototypes, and presentations. โข User Experience (UX) Design: This unit will cover the principles of UX design, including user research, information architecture, interaction design, and usability testing. Students will learn how to create user-centered designs that meet business objectives. โข Brand Strategy & Identity: This unit will teach students how to develop brand strategies and identities that align with business goals and resonate with target audiences. It will cover topics such as brand positioning, messaging, visual identity, and brand guidelines. โข Innovation & Trends: This unit will explore emerging trends and innovations in art and design, including new technologies, materials, and techniques. Students will learn how to stay up-to-date with industry developments and apply them to their creative strategy. โข Collaboration & Communication: This unit will cover the importance of collaboration and communication in the creative process. Students will learn how to work effectively in teams, provide and receive feedback, and present their ideas to stakeholders.
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