Certificate in Acquisition & Conversion A/B Testing
-- ViewingNowThe Certificate in Acquisition & Conversion A/B Testing is a crucial course for digital marketers seeking to optimize website performance and drive business growth. This program addresses the increasing industry demand for data-driven decision-making in digital marketing strategies.
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โข Introduction to A/B Testing: Understanding the basics, benefits, and challenges of A/B testing
โข Hypothesis Formulation: Creating data-driven hypotheses for A/B testing
โข Experiment Design: Designing statistically sound A/B tests, including sample size calculation
โข Data Collection & Analysis: Tracking and analyzing A/B testing data, with a focus on primary and secondary metrics
โข Conversion Rate Optimization: Identifying and optimizing conversion funnels and user experience
โข Tools & Platforms: Selecting and implementing A/B testing tools and platforms
โข Interpreting Results: Drawing meaningful conclusions from A/B testing data and determining winners
โข Iterative Testing: Implementing a continuous improvement loop in A/B testing
โข Ethics & Legal Considerations: Ensuring compliance with privacy and ethical guidelines in A/B testing
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