Professional Certificate in Google Analytics: Results-Oriented

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The Professional Certificate in Google Analytics is a results-oriented course that equips learners with essential skills for data analysis and digital marketing. This program is critical for professionals looking to advance their careers in today's data-driven world.

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The course covers fundamental concepts, including setting up and using Google Analytics, understanding web analytics, and tracking and reporting website data. Learners will also gain hands-on experience in analyzing and interpreting data to drive business decisions. With the increasing demand for digital marketing professionals with expertise in data analysis, this course is an excellent opportunity for learners to enhance their skills and stand out in the job market. By completing this program, learners will be prepared to take on roles such as digital marketing analyst, web analyst, or data analyst.

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โ€ข Introduction to Google Analytics
โ€ข Setting Up Google Analytics
โ€ข Understanding Basic Metrics and Dimensions
โ€ข Tracking User Behavior with Google Analytics
โ€ข Analyzing Traffic Sources in Google Analytics
โ€ข Configuring Goals and Funnels in Google Analytics
โ€ข Using Google Analytics for A/B Testing
โ€ข Advanced Segmentation in Google Analytics
โ€ข Google Analytics Integration with Google Ads
โ€ข Understanding and Analyzing Google Analytics Reports

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The Professional Certificate in Google Analytics: Results-Oriented program is tailored to meet the demands of the ever-evolving digital landscape in the UK. Here's a showcase of popular job roles, along with their corresponding market presence, highlighting the significance of this certification: 1. Marketing Analyst: 28% of the market share, making it the most sought-after role in the industry. 2. Web Analytics Specialist: With 22% of the market demand, these professionals specialize in data analysis and reporting. 3. Data Analyst: Holding 18% of the market share, data analysts interpret and analyze data to guide business decisions. 4. Digital Analytics Consultant: These experts advise organizations on data-driven strategies with a 16% market share. 5. Google Analytics Manager: 16% of the market demands Google Analytics Managers who oversee the effective use of the platform.

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PROFESSIONAL CERTIFICATE IN GOOGLE ANALYTICS: RESULTS-ORIENTED
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ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
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05 May 2025
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