Executive Development Programme in Market Research for Startups
-- ViewingNowThe Executive Development Programme in Market Research for Startups is a certificate course designed to empower entrepreneurs with market research skills crucial for business success. In today's dynamic market, understanding customer needs and industry trends is vital for startups to thrive.
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โข Market Research Fundamentals: Understanding the importance of market research, different types of research, and their applications in startups.
โข Defining Target Markets: Identifying and segmenting target markets, understanding customer needs and behavior.
โข Competitive Analysis: Evaluating competitors, understanding their strengths and weaknesses, and developing strategies for differentiation.
โข Market Trends and Innovations: Keeping up with market trends, technological advancements, and innovative research techniques.
โข Survey Design and Analysis: Creating effective surveys, analyzing and interpreting survey data, and drawing actionable insights.
โข Secondary Research Methods: Utilizing secondary research sources, evaluating their credibility, and integrating them into the research process.
โข Data Visualization and Reporting: Presenting research findings in a clear, concise, and visually appealing manner, and effectively communicating results to stakeholders.
โข Market Research Ethics: Understanding ethical considerations in market research, ensuring data privacy, and maintaining research integrity.
โข Building a Research Culture: Encouraging a data-driven decision-making culture, fostering curiosity, and promoting continuous learning in startups.
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