Professional Certificate in Campaign Measurement: Smart Systems

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The Professional Certificate in Campaign Measurement: Smart Systems is a course designed to equip learners with the essential skills needed to excel in the data-driven marketing industry. This certificate program focuses on campaign measurement, a critical aspect of modern marketing that allows organizations to measure the effectiveness of their marketing campaigns and make data-driven decisions.

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With the increasing demand for data-driven marketing professionals, this course offers a timely and relevant curriculum that covers key topics such as marketing analytics, campaign tracking, and attribution modeling. Learners will gain hands-on experience with smart systems, including Google Analytics and Google Tag Manager, which are widely used in the industry. Upon completion of this course, learners will have a solid understanding of campaign measurement and how to use smart systems to optimize marketing campaigns. This knowledge is highly valuable for career advancement in marketing, advertising, and related fields, making this course an excellent investment for professionals looking to stay ahead in the rapidly evolving marketing landscape.

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Unit 1: Introduction to Campaign Measurement
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Unit 2: Key Performance Indicators (KPIs) for Campaign Success
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Unit 3: Setting Up Campaign Tracking in Google Analytics
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Unit 4: Attribution Models: Understanding Customer Journey
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Unit 5: Data Visualization Techniques for Campaign Insights
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Unit 6: A/B Testing and Conversion Rate Optimization
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Unit 7: Predictive Analytics and Machine Learning in Campaign Measurement
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Unit 8: Data Privacy and Compliance in Campaign Measurement
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Unit 9: Cross-Channel Campaign Measurement
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Unit 10: Advanced Reporting and Dashboard Creation

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็คบไพ‹่ฏไนฆ่ƒŒๆ™ฏ
PROFESSIONAL CERTIFICATE IN CAMPAIGN MEASUREMENT: SMART SYSTEMS
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
ๅŒบๅ—้“พID๏ผš s-1-a-2-m-3-p-4-l-5-e
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