Advanced Certificate in High-Performance Mobile Campaigns
-- ViewingNowThe Advanced Certificate in High-Performance Mobile Campaigns is a comprehensive course designed to empower learners with the essential skills needed to thrive in today's mobile-first world. This course focuses on the importance of mobile campaigns in driving business growth, increasing brand awareness, and improving customer engagement.
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โข Mobile Campaign Strategy: Understanding the target audience, campaign goals, and mobile platform selection.
โข Mobile Creative Development: Best practices for designing high-performing mobile ads, including rich media and video assets.
โข Mobile Advertising Formats: An in-depth look at mobile display, native, video, and playable ads.
โข Programmatic Mobile Advertising: Real-time bidding, private marketplaces, and programmatic direct deals.
โข Mobile Attribution & Tracking: Implementing and optimizing attribution models, cross-device tracking, and KPI analysis.
โข Location-Based Mobile Advertising: Geofencing, beacons, and audience segmentation based on location data.
โข Mobile App Promotion: App store optimization (ASO), in-app advertising, and user acquisition strategies.
โข Data-Driven Mobile Campaigns: Utilizing data management platforms (DMPs) and demand-side platforms (DSPs) for audience targeting.
โข Mobile Campaign Measurement & Optimization: Analyzing campaign performance, A/B testing, and continuous optimization.
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