Global Certificate in Retargeting for a Connected World
-- ViewingNowThe Global Certificate in Retargeting for a Connected World is a comprehensive course designed to empower learners with the essential skills needed to thrive in today's digital marketing landscape. This course focuses on retargeting, an effective strategy that helps businesses re-engage potential customers who have previously interacted with their brand.
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โข Retargeting Fundamentals: Understanding Retargeting, Pixel Placement, Audience Segmentation
โข Behavioral Retargeting: Tracking User Behavior, Dynamic Ads, Personalized Retargeting
โข Cross-Channel Retargeting: Multi-Platform Strategies, Social Media Retargeting, Email Retargeting
โข Retargeting Metrics: Attribution Models, Conversion Tracking, Return on Investment (ROI)
โข Privacy and Compliance: GDPR, CCPA, Data Security & Ethics in Retargeting
โข Retargeting Tools & Platforms: Google Ads, Facebook Ads, Retargeting Software Solutions
โข Advanced Retargeting Strategies: Sequential Messaging, Predictive Analytics, Remarketing Lists for Search Ads (RLSA)
โข Case Studies & Best Practices: Real-World Retargeting Success Stories, Industry Standards
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