Global Certificate in Acquisition Channel Measurement and Optimization
-- ViewingNowThe Global Certificate in Acquisition Channel Measurement and Optimization is a comprehensive course designed to meet the growing industry demand for experts in data-driven marketing. This course emphasizes the importance of measuring and optimizing acquisition channels to drive business growth and stay competitive.
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โข Channel Analytics Fundamentals: Understanding key metrics, data-driven decision making, attribution modeling
โข Marketing Funnel Analysis: Top, middle, and bottom of the funnel optimization, lead generation and nurturing
โข Multi-Channel Attribution: Cross-channel measurement, last-click, position-based, time-decay attribution models
โข Digital Advertising Measurement: PPC, display, social, and video ad measurement and optimization
โข Email Marketing Metrics: Open rates, click-through rates, conversion rates, and list growth strategies
โข SEO and Content Marketing Measurement: Keyword rankings, organic traffic, bounce rates, and engagement metrics
โข Mobile App Measurement: In-app events, user acquisition, retention, and lifetime value
โข Data Visualization and Reporting: Data storytelling, dashboard creation, and data-driven insights sharing
โข Data Governance and Ethics: Data privacy, security, and ethical considerations in acquisition channel measurement
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