Executive Development Programme Video Marketing Strategy & Planning
-- ViewingNowThe Executive Development Programme in Video Marketing Strategy & Planning is a certificate course designed to empower professionals with the latest video marketing techniques and strategies. In today's digital age, video marketing has become an essential tool for businesses to connect with their audience and drive growth.
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โข Video Marketing Foundation: Understanding the importance and benefits of video marketing, setting goals and KPIs, and identifying the target audience. โข Competitor Analysis & Market Research: Analyzing competitor video marketing strategies, identifying market trends, and staying updated on video marketing best practices. โข Content Creation & Production: Developing engaging video content, choosing the right format (live action, animation, etc.), and ensuring high-quality production values. โข Distribution & Promotion Strategies: Utilizing various channels such as social media, email, and paid advertising to distribute and promote videos, and optimizing video SEO. โข Performance Metrics & Analysis: Measuring success through key metrics, such as views, engagement, and conversion rates, and analyzing performance data to improve future strategies. โข Case Studies & Success Stories: Examining real-world examples of successful video marketing campaigns and learning from their successes and failures. โข Emerging Trends & Technologies: Keeping up with the latest trends and technologies, such as virtual reality, augmented reality, and live streaming, and understanding how to incorporate them into video marketing strategies. โข Video Marketing Budgeting & ROI: Creating a realistic video marketing budget, justifying expenses, and measuring the return on investment.
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