Professional Certificate in Trademark & Brand Licensing
-- ViewingNowThe Professional Certificate in Trademark & Brand Licensing is a comprehensive course that equips learners with essential skills to thrive in the licensing industry. This program highlights the importance of protecting intellectual property and maximizing brand potential, making it highly relevant for entrepreneurs, marketing professionals, and legal practitioners.
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โข Introduction to Trademark & Brand Licensing
โข Understanding Trademarks: Rights, Registration, and Protection
โข The Anatomy of a Licensing Agreement
โข Legal Considerations in Trademark & Brand Licensing
โข Financial Aspects of Licensing: Royalties, Advances, and Guarantees
โข Building a Successful Licensing Program: Strategy and Best Practices
โข Brand Evaluation and Valuation for Licensing Purposes
โข Case Studies in Trademark & Brand Licensing
โข Ethical and Professional Standards in Licensing
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