Global Certificate in SEO Risk & User Experience
-- ViewingNowThe Global Certificate in SEO Risk & User Experience is a comprehensive course designed to equip learners with essential skills for career advancement in digital marketing. This program emphasizes the importance of search engine optimization (SEO) and user experience (UX) in reducing risks and improving online visibility.
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โข Fundamentals of SEO & User Experience: Understanding the relationship between search engine optimization (SEO) and user experience (UX) is crucial for a successful digital strategy. This unit covers the basics of SEO and UX, including on-page optimization, user-friendly design, and mobile optimization.
โข Keyword Research & Analysis: This unit focuses on the importance of keyword research and analysis in SEO and UX. Learn how to identify relevant keywords, assess search volume and competition, and incorporate them into your website's content and design.
โข Technical SEO & Site Speed: Technical SEO involves optimizing your website's backend for search engines. This unit covers technical SEO best practices, including site speed optimization, structured data markup, and XML sitemaps.
โข Content Strategy & User Engagement: Creating high-quality, user-focused content is essential for both SEO and UX. In this unit, learn how to develop a content strategy that engages users and improves search engine rankings.
โข Link Building & Off-Page SEO: This unit covers link building and off-page SEO techniques that can help improve your website's search engine rankings. Learn about the importance of high-quality backlinks, anchor text, and social media signals.
โข Local SEO & Google My Business: Local SEO is essential for businesses that serve a specific geographic area. This unit covers local SEO best practices, including Google My Business optimization, local citations, and online reviews.
โข SEO Analytics & Reporting: Measuring and analyzing your SEO and UX efforts is crucial for ongoing optimization. In this unit, learn how to use tools like Google Analytics and Search Console to track your website's performance and make data-driven decisions.
โข SEO Risk Management & Compliance: This unit covers the risks associated with SEO and UX, including compliance with search engine guidelines
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