Executive Development Programme in Sports Marketing Ethics for High-Performance Teams

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The Executive Development Programme in Sports Marketing Ethics for High-Performance Teams is a certificate course designed to empower sports industry professionals with the essential skills and knowledge necessary for career advancement. This programme emphasizes the importance of ethical practices in sports marketing, a critical aspect of the sports industry that is often overlooked.

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With the global sports market projected to reach USD 614.1 billion by 2027, there is a growing demand for ethical and responsible sports marketing professionals. This course equips learners with the skills necessary to navigate the complex world of sports marketing ethically, ensuring compliance with industry regulations and best practices. Throughout the programme, learners will explore the ethical challenges faced by high-performance teams and develop strategies to address them. They will also learn about the importance of branding, sponsorship, and fan engagement in sports marketing and how to use these tools ethically to build successful sports brands. Upon completion, learners will have a competitive edge in the sports industry and be well-positioned for career advancement.

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โ€ข Sports Marketing Ethics Overview
โ€ข High-Performance Teams and Ethical Responsibilities
โ€ข Understanding Stakeholders in Sports Marketing
โ€ข Ethical Decision Making in Sports Marketing
โ€ข Corporate Social Responsibility and Sports Marketing
โ€ข Preventing Ambush Marketing and Protecting Sponsorship Rights
โ€ข Ethical Use of Data and Analytics in Sports Marketing
โ€ข Athlete Branding and Ethical Considerations
โ€ข Case Studies on Sports Marketing Ethics
โ€ข Best Practices for Ethical Sports Marketing in High-Performance Teams

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EXECUTIVE DEVELOPMENT PROGRAMME IN SPORTS MARKETING ETHICS FOR HIGH-PERFORMANCE TEAMS
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ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
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05 May 2025
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