Executive Development Programme in Campaign Measurement for Executives
-- ViewingNowThe Executive Development Programme in Campaign Measurement for Executives is a certificate course designed to empower professionals with the essential skills to measure and optimize marketing campaigns. In today's data-driven world, the ability to evaluate campaign performance is crucial for business success and career advancement.
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โข Campaign Metrics Fundamentals: Understanding Key Performance Indicators (KPIs), data-driven decision making, and the importance of campaign measurement for executives.
โข Data Collection Techniques: Web analytics, customer surveys, social media metrics, and A/B testing.
โข Data Analysis Tools: Google Analytics, Tableau, Power BI, and CRM analytics.
โข Data Visualization Best Practices: Creating actionable dashboards, data storytelling, and effectively communicating insights to stakeholders.
โข Multi-Channel Attribution Models: Linear, time-decay, position-based, and custom attribution models.
โข Data Privacy & Security: GDPR, CCPA, and best practices for protecting customer data.
โข Machine Learning & Predictive Analytics: Leveraging advanced analytics for predicting customer behavior and optimizing marketing campaigns.
โข Integrating Campaign Measurement with Business Strategy: Aligning metrics with organizational goals, setting performance targets, and driving growth.
โข Change Management & Organizational Adoption: Implementing a data-driven culture, developing a measurement framework, and overcoming resistance to change.
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