Advanced Certificate in Referral Program Analytics for Growth

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The Advanced Certificate in Referral Program Analytics for Growth) is a comprehensive course designed to empower professionals with the skills to optimize and analyze referral programs for business growth. This certification is crucial in today's interconnected world, where customer referrals are a key driver of business success.

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The course is designed to meet the rising industry demand for experts who can leverage data-driven insights to design and manage effective referral programs. It equips learners with essential skills in referral program strategy, design, implementation, tracking, and analysis. These skills are vital for career advancement in various sectors, including marketing, sales, customer success, and data analytics. By the end of the course, learners will be able to create and manage high-impact referral programs, interpret program data to drive decision-making, and demonstrate a deep understanding of the latest trends and best practices in referral marketing. This knowledge and skill set will undoubtedly give learners a competitive edge in their careers.

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โ€ข Unit 1: Introduction to Referral Program Analytics
โ€ข Unit 2: Setting up a Referral Program
โ€ข Unit 3: Data Collection and Analysis Techniques
โ€ข Unit 4: Metrics and KPIs for Referral Program Success
โ€ข Unit 5: Customer Lifetime Value (CLV) and Referral Marketing
โ€ข Unit 6: Influencer Marketing and Referral Programs
โ€ข Unit 7: A/B Testing and Optimization in Referral Programs
โ€ข Unit 8: Fraud Detection and Prevention in Referral Programs
โ€ข Unit 9: Integrating Referral Programs with CRM and Marketing Automation Tools
โ€ข Unit 10: Case Studies and Best Practices in Referral Program Analytics

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ADVANCED CERTIFICATE IN REFERRAL PROGRAM ANALYTICS FOR GROWTH
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ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
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05 May 2025
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