Advanced Certificate in Email Marketing and Customer Journey

Name: Advanced Certificate in Email Marketing and Customer Journey
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The Advanced Certificate in Email Marketing and Customer Journey is a comprehensive course designed to empower learners with the essential skills required in today's digital marketing landscape. This certificate course highlights the importance of data-driven email marketing strategies and customer journey optimization, making it highly relevant in an industry where personalized and automated marketing campaigns are on the rise.

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AboutThisCourse

By enrolling in this program, learners will gain a deep understanding of customer journey mapping, email marketing automation, and segmentation techniques, enabling them to create targeted and effective marketing campaigns. The course also covers advanced topics such as email deliverability, dynamic content, and testing methodologies, providing learners with a well-rounded skill set to advance their careers in digital marketing. In an era where businesses increasingly rely on digital channels to reach and engage their customers, this course is a valuable investment for marketing professionals seeking to enhance their expertise and stay competitive in the industry. By earning this advanced certificate, learners will demonstrate their commitment to professional development and their ability to deliver results in email marketing and customer journey management.

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CourseDetails

• Email Marketing Strategy: Building effective email marketing strategies, understanding customer segments, and targeting.
• Email Design and Content Creation: Crafting visually appealing and engaging emails, optimizing for various email clients and devices.
• Email Deliverability and CAN-SPAM Compliance: Ensuring successful email delivery, managing bounces, spam complaints, and understanding legal requirements.
• Customer Journey Mapping: Creating detailed customer journey maps, identifying touchpoints, and optimizing the customer experience.
• Personalization and Dynamic Content: Utilizing customer data to personalize emails, incorporating dynamic content and recommendations.
• Email Automation and Triggered Campaigns: Setting up automated email campaigns, behavioral triggers, and workflows.
• Email Metrics and Analytics: Monitoring email marketing performance, understanding key metrics, and analyzing data for optimization.
• Integrating Email Marketing with CRM and Marketing Automation: Connecting email marketing tools with CRM systems, marketing automation platforms, and other marketing channels.
• A/B Testing and Optimization: Conducting A/B tests for email campaigns, analyzing results, and implementing optimization strategies.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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ADVANCED CERTIFICATE IN EMAIL MARKETING AND CUSTOMER JOURNEY

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London School of International Business (LSIB)

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05 May 2025

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