Professional Certificate in E-commerce Retargeting and Customer Lifetime Value

Name: Professional Certificate in E-commerce Retargeting and Customer Lifetime Value
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The Professional Certificate in E-commerce Retargeting and Customer Lifetime Value is a course designed to equip learners with the essential skills to excel in the ever-evolving e-commerce industry. This certificate program emphasizes the importance of retargeting strategies and customer lifetime value, two critical components of successful e-commerce businesses.

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AboutThisCourse

In today's digital age, e-commerce has become a dominant force, and understanding how to retain customers and maximize their value is crucial for any organization. This course provides learners with hands-on experience and practical knowledge to develop and implement effective retargeting campaigns and increase customer lifetime value. By completing this certificate program, learners will be able to demonstrate their expertise in e-commerce retargeting and customer lifetime value, making them highly attractive to potential employers. This course is an excellent opportunity for anyone looking to advance their career in e-commerce, digital marketing, or data analysis. With a focus on real-world applications and industry-relevant skills, this certificate program is in high demand and provides learners with the essential tools they need to succeed in the e-commerce industry.

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CourseDetails

• Understanding E-commerce Retargeting
• Importance of Customer Lifetime Value in E-commerce
• Retargeting Strategies for Customer Acquisition
• Enhancing Customer Experience for Increased LTV
• Analyzing Customer Behavior for Retargeting
• Utilizing Data and Analytics in Retargeting Campaigns
• Segmentation and Personalization Techniques in Retargeting
• Legal and Ethical Considerations in E-commerce Retargeting
• Measuring Success in Retargeting and Customer Lifetime Value

CareerPath

In the e-commerce industry, there is a growing demand for professionals skilled in retargeting and customer lifetime value analysis. In this section, we'll discuss the job market trends, salary ranges, and skill demand in the UK for these roles: 1. **E-commerce Retargeting Specialist**: These professionals are responsible for developing and implementing retargeting strategies to re-engage potential customers who have shown interest in a product or service. According to recent job market reports, the demand for e-commerce retargeting specialists has increased by 30% in the past year, with an average salary range of £30,000 to £50,000. 2. **Customer Lifetime Value Analyst**: These analysts focus on understanding and quantifying the value of individual customers throughout their relationship with a business. With a 40% year-over-year growth in job openings, customer lifetime value analysts can expect salary ranges between £35,000 and £60,000. 3. **CRM & Email Marketing Specialist**: Experts in CRM and email marketing create and manage effective email campaigns aimed at customer acquisition, retention, and engagement. A 20% growth in demand has been observed in the past year, with average salaries between £25,000 and £45,000. 4. **E-commerce Data Scientist**: Leveraging data-driven techniques, e-commerce data scientists identify patterns, trends, and insights to optimize business strategies. With a 25% increase in demand, the salary ranges for this role typically fall between £40,000 and £80,000. These roles contribute to the overall growth and success of e-commerce businesses, making the Professional Certificate in E-commerce Retargeting and Customer Lifetime Value an attractive and industry-relevant qualification.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN E-COMMERCE RETARGETING AND CUSTOMER LIFETIME VALUE

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London School of International Business (LSIB)

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05 May 2025

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