Advanced Certificate in Google Ads Relevance: Deep Dive

Name: Advanced Certificate in Google Ads Relevance: Deep Dive
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The Advanced Certificate in Google Ads Relevance: Deep Dive is a comprehensive course designed to empower learners with expert skills in Google Ads. This certification focuses on enhancing the relevance of Google ads, ensuring they reach the right audience, at the right time, and with the right message.

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AboutThisCourse

In an era where digital advertising drives business growth, the demand for Google Ads specialists is at an all-time high. This course equips learners with the essential skills to meet this industry demand, providing a competitive edge in the job market. Through this course, learners will dive deep into Google Ads relevance, mastering techniques like keyword selection, ad group organization, and ad copywriting. They will also learn to leverage advanced features like automated bidding strategies and ad extensions. By the end of the course, learners will be able to create high-performing Google Ads campaigns, driving business success and fueling their career advancement.

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• Unit 1: Google Ads Relevance: Introduction to the concept of Google Ads Relevance, its importance and impact on ad performance. • Unit 2: Keyword Selection: Strategies for selecting and using relevant keywords, negative keywords, and match types to improve ad relevance. • Unit 3: Ad Copywriting: Techniques for writing compelling ad copy that aligns with user intent, ad relevance and quality score. • Unit 4: Ad Extensions: Overview of different ad extensions and how they can improve ad relevance and visibility. • Unit 5: Audience Targeting: Introduction to audience targeting options, including remarketing, demographics, and affinity audiences, and how they relate to ad relevance. • Unit 6: Location and Device Targeting: Understanding how to target specific locations and devices for improved ad relevance. • Unit 7: Ad Testing and Optimization: Overview of ad testing best practices and strategies for optimizing ad relevance and performance. • Unit 8: Google Ads Relevance Best Practices: Summary of best practices for improving ad relevance and quality score in Google Ads. • Unit 9: Advanced Google Ads Relevance Strategies: Advanced strategies for improving ad relevance, including bid adjustments, ad scheduling, and custom audiences. • Unit 10: Google Ads Relevance Case Studies: Analysis of real-world examples of successful ad relevance strategies and their impact on ad performance.

CareerPath

The Advanced Certificate in Google Ads Relevance: Deep Dive is an exceptional program to help marketing professionals elevate their skills and stay current on job market trends. This section features a captivating 3D pie chart, showcasing roles with the highest relevance to the program, as determined by industry relevance. The chart highlights the demand for various roles such as PPC Specialist, SEM Analyst, Google Ads Expert, Digital Marketing Specialist, and Paid Advertising Specialist. Each slice in the chart corresponds to the relevance score of each role, allowing you to easily identify the most relevant positions in the UK job market. With the ever-evolving digital marketing landscape, it's essential to develop your skills and understanding of Google Ads. Our Advanced Certificate in Google Ads Relevance: Deep Dive is designed to help you do just that. The program covers the latest strategies, best practices, and tools for managing successful Google Ads campaigns, ensuring you remain competitive in today's fast-paced environment. The chart's 3D effect adds depth and visual interest, making it easier to consume the information at a glance. Whether you're an industry expert or a newcomer, this chart provides valuable insights into the industry's most in-demand roles. By focusing on these roles, you can make informed decisions about your career path and professional development. Stay ahead of the curve in the digital marketing world and explore our Advanced Certificate in Google Ads Relevance: Deep Dive. The program offers comprehensive training and hands-on experience, making it an ideal choice for professionals looking to enhance their skills and marketability.

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ProficiencyEnglish
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN GOOGLE ADS RELEVANCE: DEEP DIVE

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London School of International Business (LSIB)

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05 May 2025

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