Executive Development Programme in Google Ads Management

Name: Executive Development Programme in Google Ads Management
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The Executive Development Programme in Google Ads Management certificate course is a comprehensive program designed to provide learners with the essential skills needed to excel in digital marketing. This course focuses on Google Ads, one of the most widely used advertising platforms worldwide, and is highly relevant in today's digital-first economy.

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AboutThisCourse

The course covers key topics including search engine marketing, display and video advertising, shopping ads, and Google Analytics. By completing this program, learners will gain a deep understanding of how to create, manage, and optimize Google Ads campaigns to drive business growth. With the increasing demand for digital marketing professionals, this course provides learners with a valuable opportunity to enhance their skillset and advance their careers. By earning this certificate, learners will demonstrate their expertise in Google Ads Management, making them highly attractive to potential employers and increasing their earning potential.

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CourseDetails

• Google Ads
• Google Ads Management
• Keyword Research
• Google Ads Campaign Setup
• Ad Copywriting
• Google Ads Bidding Strategies
• Google Ads Optimization
• Google Analytics Integration
• Conversion Tracking
• Reporting and Analysis

CareerPath

The **Executive Development Programme in Google Ads Management** focuses on various roles in the UK market. According to a recent study, the demand for these roles is quite promising, with a continuously growing job market. Here's a 3D pie chart demonstrating the percentage distribution of these roles based on their demand in the industry. - **Digital Marketing Manager (25%)** A Digital Marketing Manager is responsible for developing, implementing, and managing the company's marketing strategy, which includes Google Ads campaigns. - **PPC Specialist (30%)** A PPC (Pay-Per-Click) Specialist is responsible for managing and optimizing Google Ads campaigns to generate high-quality leads, conversions, and revenue. - **SEO Specialist (20%)** An SEO (Search Engine Optimization) Specialist focuses on optimizing websites to improve organic search rankings, drive organic traffic, and enhance user experience. - **Content Marketing Specialist (15%)** A Content Marketing Specialist creates valuable content to attract, engage, and retain a clearly defined audience, capitalizing on Google Ads as a promotional platform. - **Social Media Manager (10%)** A Social Media Manager is responsible for managing the company's social media channels and promoting Google Ads services to potential clients and customers. These roles are essential for businesses to improve their online presence, increase brand awareness, and generate revenue through Google Ads. With proper training and certification, professionals can excel in these roles and enjoy a rewarding career in the ever-evolving digital marketing landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN GOOGLE ADS MANAGEMENT

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London School of International Business (LSIB)

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05 May 2025

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